Affiliate Disclosure

Bingo-sites.uk.com earns commission when you sign up to bingo sites through our referral links. This page explains how our affiliate relationships work, how we maintain editorial independence, and why you can trust our reviews despite earning commissions.

Key Points

We earn money when you click our links and sign up
Affiliate commissions do NOT influence our reviews or ratings
We only recommend UKGC-licensed sites we'd play on ourselves
We tell the truth about poor sites even when they pay higher commissions
Editorial integrity is more important than revenue

How Affiliate Marketing Works

What is Affiliate Marketing?

Affiliate marketing is a performance-based business model where we earn a commission when you:

Click a link on our site
Sign up for the bingo site
Make a qualifying deposit (usually £10+)

The bingo operator pays us a percentage of your deposits or a fixed fee for referring you. This is standard practice across review sites, comparison platforms, and price comparison services in many industries.

How Much Do We Earn?

Commission structures vary by operator:

Revenue Share (Most Common): We earn 25-40% of the net revenue (your losses minus your winnings) you generate over your lifetime as a player. If you win more than you lose, we earn nothing from that operator.
Cost Per Acquisition (CPA): Some operators pay a one-time fee (£50-£150) when you sign up and make a qualifying deposit. We earn once, regardless of whether you continue playing.
Hybrid Models: Some operators combine a lower CPA fee with a lower revenue share percentage.

What Doesn't Affect Our Earnings

How much you win or lose (beyond net revenue in revenue share models)
Which games do you play
How long do you stay on the site
Whether you claim bonuses
Your withdrawal frequency

Why We Use Affiliate Links

1. It Allows Us to Provide Free Content

Creating detailed reviews requires significant time and resources:

Personal testing (deposits, gameplay, withdrawals)
UKGC license verification
Ongoing monitoring and monthly updates
Customer support testing
Mobile app evaluation
Content writing and fact-checking

Affiliate commissions fund this work, allowing us to provide comprehensive reviews at no cost to you.

2. It Aligns Our Interests with Yours

We earn more when:

You sign up for sites we recommend
You have a positive experience and continue playing
You trust our recommendations and return for more reviews

We earn less (or nothing) when:

We recommend poor sites that frustrate you
You have bad experiences and have stopped using our recommendations
You lose trust in our reviews

This creates a natural incentive for us to recommend only quality sites. If we recommended every site just to earn commissions, you'd stop trusting us, and our business would fail.

3. It's the Standard Business Model for Review Sites

Nearly all comparison and review sites—whether for bingo, insurance, credit cards, broadband, or travel—use affiliate marketing. The alternative is charging users a subscription fee or putting content behind paywalls, which reduces accessibility.

How We Maintain Editorial Independence

1. We Test Every Site Personally

Every review is based on firsthand testing:

Creating real accounts
Depositing real money
Playing bingo games
Testing customer support
Withdrawing winnings
Evaluating mobile apps

We don't copy content from press releases or other review sites. Every opinion reflects genuine experience.

2. We Rate Sites Honestly

Our ratings are based on objective criteria:

UKGC license status (25% of rating)
Bonus fairness (20%)
Game variety (15%)
Withdrawal speed (15%)
Customer support (10%)
Mobile experience (10%)
User experience (5%)

Sites cannot pay to improve their rating. A 6/10 site stays 6/10 even if they offer us higher commissions.

3. We Criticise Sites That Deserve It

We've given low ratings to operators that pay higher affiliate commissions than their competitors. If a site has:

Unfair bonus terms (50x+ wagering)
Slow withdrawals (7+ days without justification)
Poor customer support
Misleading marketing
License compliance issues

…we say so, even if it costs us affiliate revenue.

4. We Remove Sites That Decline in Quality

We've removed profitable affiliate partners from our site when:

Their bonus terms worsened significantly
Withdrawal times increased beyond acceptable standards
Customer complaints spiked on forums and Trustpilot
Their UKGC license was suspended or revoked
They introduced predatory practices

Quality over revenue. Always.

5. We Turn Down Unlicensed Operators

Unlicensed offshore operators often offer 2-3x higher commissions than UKGC-licensed sites. We turn them down 100% of the time. Player safety is non-negotiable.

We've been contacted by operators in Curacao, Costa Rica, and other jurisdictions offering lucrative deals. We reject them all because they don't hold UKGC licenses and offer no protection for UK players.

6. We Disclose Affiliate Relationships Clearly

You'll see affiliate disclosures:

On this dedicated page
In the footer of every page
Near affiliate links (where contextually appropriate)
In review introductions

We never hide the fact that we earn commissions. Transparency builds trust.

What Influences Our Recommendations

What DOES Influence Our Reviews

UKGC License Status – An active license is mandatory
Bonus Fairness – Realistic wagering requirements (4x-20x acceptable)
Withdrawal Speed – PayPal under 24 hours, cards under 5 days
Game Variety – Multiple bingo variants, frequent rooms
Customer Support Quality – Fast, helpful, UK-based when possible
Mobile Experience – Dedicated apps or smooth mobile sites
Player Feedback – Trustpilot reviews, forum complaints
Testing Results – Our personal experience with the platform

What DOES NOT Influence Our Reviews

Affiliate Commission Rates – Higher commissions don't improve ratings
Operator Requests – Sites cannot pay for positive coverage
Advertising Spend – We don't accept display ads from operators
Personal Relationships – No preferential treatment for industry contacts
Competitor Pressure – Other sites can't pay us to downgrade rivals

Examples of Editorial Independence

⚖️

Example 1: We Prioritise Quality Over Commission Rates

We consistently rank sites with lower commission rates (20-25%) higher than competitors paying 35%+ when they offer:

Fairer bonus terms (4x-8x wagering vs 40x+)
Faster withdrawals (under 24 hours vs 5+ days)
Better customer support
More transparent practices

Revenue doesn't determine our rankings—quality does.

🚫

Example 2: We Remove Sites That Decline in Quality

When a site's UKGC licence is suspended, or their service quality deteriorates significantly, we remove them immediately—regardless of revenue impact. Player safety comes first.

🛡️

Example 3: We Reject Unlicensed Operators

Several offshore operators have offered us 2-3x higher commissions than UKGC-licensed sites. We reject them 100% of the time because they offer no protection for UK players.

FTC Compliance (US Visitors)

Although bingo-sites.uk.com primarily serves UK audiences, we comply with FTC guidelines for US visitors:

16 CFR Part 255 (Guides Concerning Use of Endorsements and Testimonials):

We clearly disclose affiliate relationships
We provide honest opinions based on genuine experiences
We don't misrepresent our relationship with operators
We don't make unsubstantiated claims about winnings or bonuses

ASA Compliance (UK Advertising Standards)

We adhere to UK Advertising Standards Authority guidelines:

CAP Code (Committee of Advertising Practice):

We don't make misleading claims about bonuses
We include gambling warnings (18+ only, BeGambleAware.org)
We don't target minors or vulnerable persons
We present bonus terms accurately and completely
We don't guarantee winnings or downplay gambling risks

Questions About Affiliate Disclosure

Does this mean your reviews are biased? +

No. While we earn commissions, our business model requires honest reviews to maintain reader trust. Recommending poor sites would damage our reputation and reduce long-term revenue.

Why should I trust your reviews if you earn money from them? +

You should verify any review site's credibility by:

Checking if they disclose affiliate relationships (we do)
Reading multiple reviews to see if they're honest about site weaknesses (we are)
Testing whether their recommendations match your experience (ours do)

Trust is built over time. If our reviews don't match reality, stop using our site. We earn trust by being honest consistently.

Do bingo sites know you're reviewing them? +

Sometimes. Larger operators recognise our site and may reach out to update us on new features or bonuses. However:

They cannot pay for positive reviews
They cannot edit our reviews
They cannot remove negative feedback
They cannot influence our ratings

Smaller operators often don't know we've reviewed them until we reach out for an affiliate partnership after publishing.

Can I still trust your ratings? +

Yes. Our rating system is objective and based on measurable criteria (withdrawal times, wagering requirements, UKGC license status). Sites cannot improve ratings by paying us more.

What if I don't want to use affiliate links? +

That's fine. You can:

Type the bingo site's URL directly into your browser
Search for the site on Google
Visit the operator's site without clicking our links

You'll pay the same price either way (bingo sites don't charge extra for affiliate referrals). If you value our reviews and want to support our work, using our links helps fund future content.

Our Commitment

Always disclose affiliate relationships clearly
Maintain editorial independence in all reviews
Prioritise reader trust over short-term affiliate revenue
Test sites personally before recommending them
Update reviews when sites improve or decline
Remove sites that no longer meet our standards
Tell the truth about bonuses, even when it's not profitable
Only recommend UKGC-licensed sites

Contact Us

If you have questions or concerns about our affiliate relationships, editorial policies, or review methodology:

Email: info@bingo-sites.uk.com

Page: bingo-sites.uk.com/contact-us/

We're happy to explain our process and address any concerns about editorial independence.

18+ only. BeGambleAware.org. Please gamble responsibly.